This Privacy Notice for California Residents supplements the information contained in Central Valley’s https://www.central-valley.com/privacy-policy/ and applies solely to all visitors, users, job applicants, customers and others who reside in the State of California (“Consumers” or “You”). We adopt this notice to comply with the California Consumer Privacy Act (“CCPA”) and any updates made to the CCPA since inception. Any terms defined in the CCPA have the same meaning when used in this notice.
Information We Collect About Consumers
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or device (“Personal Information”). In particular, Central Valley has collected the following categories of Personal Information from its consumers within the last twelve (12) months:
Category |
Examples |
Collected |
Purpose for Which Information Will Be Used |
A. Identifiers |
Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. |
Yes |
Establish credit accounts, service accounts, collect on accounts, auditing purposes, deliver materials, communications, monitor company website usage. Application for employment, background disclosures, and drug screening in connection with employment applications. |
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
Name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. |
Yes |
Establish credit accounts, service accounts, collect on accounts, auditing purposes, deliver materials, communications. Analyze application for employment, background disclosures, and drug screening in connection with employment applications. Benefits information and information for dependents. |
C. Protected classification characteristics under California or federal law. |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). |
Yes |
Establish credit accounts–credit application requests date of birth. Application for employment, background disclosures, and drug screening in connection with employment applications. Benefits information and information for dependents. |
D. Commercial information. |
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Yes |
Service accounts, collect on accounts, auditing purposes, deliver materials, communications. |
E. Biometric information. |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
No |
N/A |
F. Internet or other similar network activity. |
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. |
Yes |
Monitor company website usage. |
G. Geolocation data. |
Physical location or movements. |
Yes |
Establish credit accounts, service accounts, collect on accounts, auditing purposes, deliver materials, communications, monitor company website usage, surveillance videos, driver routes and movement. |
H. Sensory data. |
Audio, electronic, visual, thermal, olfactory, or similar information. |
Yes |
Establish credit accounts, service accounts, collect on accounts, auditing purposes, deliver materials, communications, monitor company website usage, surveillance videos. |
I. Professional or employment- related information. |
Current or past job history or performance evaluations. |
Yes |
Establish credit accounts, service accounts, collect on accounts, deliver materials, communications, analyze applications, background disclosures, drug screening, and benefits administration in connection with employment and job applications. |
J. Non-public education information [per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)]. |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
No |
Analyze educational achievements in relationship to job requirements provided on the job application or as a reference from the applicant. |
K. Inferences drawn from other personal information. |
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
No |
Analyze work preferences using DiSC or other appropriate assessment in support of teambuilding. |
Personal Information Does Not Include:
- Publicly available information from government records.
- De-identified or aggregated consumer information.
- Information excluded from the CCPA’s scope, like:
- Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
- Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
Central Valley obtains the categories of analyze applications, background disclosures, drug screening, and benefits administration in connection with employment and job applications listed above from the following categories of sources:
- Directly from You. For example, from forms You complete or products and services you purchase.
- Indirectly from You. For example, from observing your actions on our website.
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
- To fulfill or meet the reason You provided the information. For example, if You share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If You provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
- To provide, support, personalize, and develop our website, products, and services.
- To process your requests, purchases, transactions, and payments and prevent transactional fraud.
- To provide You with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to You when collecting your Personal Information or as otherwise set forth in the CCPA.
- To analyze job applications and evaluate job fit and meet hiring requirements.
- For assessments in support of teambuilding events.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Central Valley’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Central Valley about our Website users is among the assets transferred.
- For the purposes identified in the table above.
Central Valley will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing You notice.
Sharing Personal Information
Central Valley may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. We share your Personal Information with the following categories of third parties: Service providers.
Disclosures of Personal Information for a Business Purpose
In the preceding twelve (12) months, Central Valley has disclosed the following categories of Personal Information for a business purpose:
- Category A: Identifiers.
- Category B: California Customer Records Personal Information categories.
- Category C: Protected classification characteristics under California or federal law.
- Category D: Commercial information.
- Category F: Internet or other similar network activity.
- Category G: Geolocation data.
- Category I: Professional or employment-related information.
We disclose your Personal Information for a business purpose to the following categories of third parties: Service providers.
Sales of Personal Information
Central Valley does not sell Personal Information.
Your Rights and Choices
The CCPA provides Consumers (California Residents) with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that Central Valley disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your Consumer Request (see Exercising Access, Data Portability, and Deletion Rights, page 8), we will disclose to you:
- The categories of Personal Information we collected about You.
- The categories of sources for the Personal Information we collected about You.
- Our business or commercial purpose for collecting Personal Information.
- The categories of service providers with whom we share that Personal Information.
- The specific pieces of Personal Information we collected about you (also called a data portability request).
Deletion Request Rights
You have the right to request that Central Valley delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your consumer request (see Exercising Access, Data Portability, and Deletion Rights, page 8), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with You.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another Consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if You previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with Consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
We do not provide these deletion rights for business-to-business Personal Information.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a Consumer Request (see Contact Information, page 10).
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a Consumer Request related to your Personal Information or make a request on behalf of your minor child.
You may only make a Consumer Request for access or data portability twice within a 12-month period. The Consumer Request must:
- Provide sufficient information that allows us to reasonably verify You are the person about whom we collected Personal Information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a Consumer Request does not require you to create an account with us. We will only use Personal Information provided in a Consumer Request to verify the requestor’s identity or authority to make the request.
Response Timing and Format
We endeavor to respond to a Consumer Request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform You of the reason and extension period.
If You have an account with us, we will deliver our written response to that account. If You do not have an account with us, we will deliver our response to You from your stated communication preference on the Consumer Request.
Any disclosures we provide will only cover the 12-month period preceding the Consumer Request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your Consumer Request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against You for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny You goods or services.
- Charge You different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide You a different level or quality of goods or services.
- Suggest that You may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer You certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time and would be addressed in a different manner outside of this Notice.
Changes to Our Privacy Notice
Central Valley reserves the right to amend this Privacy Notice at our discretion and at any time. When we make changes to this Privacy Notice, we will post the updated notice on the company website www.central-valley.com. Your continued patronage and/or use of our website following the posting of changes constitutes your acceptance of such changes.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on Our website. The date the Privacy Policy was last revised is in the footer of the document.
Contact Information
If You have any questions or comments about this notice, the ways in which Central Valley collects and uses your information described below and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Phone: 1(800) 253-0509 Email: privacy@central-valley.com
Mailing Address:
Central Valley / Privacy Department
1804 Soscol Ave., Suite 205
Napa, CA 94559